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Q. I always thought the most profitable movie of all time (based on percentage return) was "The Blair Witch Project." However, the movie poster for "Inside Deep Throat" claims that "Deep Throat" is the most profitable movie ever. Is there an authority who can settle this once and for all?
Andrew Woodhouse, Tempe Ariz.
A. Startled by the claim in "Inside Deep Throat" that the original movie grossed $600 million in circa-1970 dollars, Michael Hiltzik of the Los Angeles Times ran the numbers and wrote an article suggesting that figure was a fantasy that has been repeated for years without any fact-checking.
Hiltzik writes me: "The Web site www.the-numbers.com says $40.8 million. That could be in the ballpark, keeping in mind that given the cash nature of the distribution, it's a pretty muddy ballpark. At the time of the Memphis verdicts, the standard newspaper estimate seemed to be $30-$50 million, and then it abruptly jumped up to $600 million and no one ever looked back. When Linda Lovelace appeared before a Congressional committee in the mid-'80s, the chair, Arlen Specter, said something like, 'So it grossed $600 million and you got a lot of bruises?' and she replied, in effect, 'Yeah.'"