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We know it made plenty,
so let's leave it at that

BY ROGER EBERT / February 3, 2010

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Q. Does it makes any sense to you the fanfare made over "Avatar" dethroning "Titanic" as all time box office champ considering no inflation adjustment was done and there is a 10 year period between the release of both movies? Then again the "Titanic" record only stands if you consider the box office receipts from other movies such as "Gone With the Wind"  are considered also in non-adjusted dollars. And "Avatar" and "Titanic" were released at a time when we knew the DVD is coming in a few months, thus lowering any urgency to see it repeatedly in a theater.
Gerardo Valero, Mexico City

A. This question, which comes up every time a box office record is challenged, inspiring debates which usually dribble off with, "But there are no reliable box office figures for 'Birth of a Nation'." It is impossible to find authoritative figures accounting for box office prices, inflation, and reporting accuracy. All we know is that if a movie was really successful, it's always mentioned in stories like these.





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